Paid search + ecommerce search
Spechunter
Found by the trade.
A brick wall in running bond whose top climbs from left to right, raised in brick-red pins.
What changed
- Spechunter, conversions from google ads: Sales from Google Ads rose 63% on the same twelve weeks a year earlier, at 22% less cost for each one. Source: Google Ads, conversions by conversion date, 1 August to 24 October 2025 against 2026. 2026 is measured under consent mode, a stricter basis.
- Spechunter, cost of each sale from ads: Each sale from Google Ads cost 22% less, and each click 33% less, while the sales it brought in rose 53%. Source: Google Ads, cost per conversion, cost per click and conversion value, 1 August to 24 October 2025 against 2026.
- Spechunter, clicks from google ads: Clicks from Google Ads rose 89% on the same twelve weeks, at a third less for each click. Source: Google Ads, clicks, 1 August to 24 October 2025 against 2026.
The brief
Paid search in Google and Microsoft Ads, and search for the store, run month by month.
Visit spechunter.co.ukA specialist supplier sells hundreds of technical products to bricklayers, builders and contractors who search by exact product, size and standard. Its advertising had to bring in more sales without costing more for each one, and its catalogue had to be read properly by Google.
The work
Measure from the store's own orders, so every advertising decision rests on what actually sold.
Run Google and Microsoft Ads to clear rules: every change checked before it goes live, read back afterwards and logged, with brand searches kept apart.
Turn what the trade searches for into guides, from fire barriers to damp-proof course widths, linked to the products they need.
The decision that matters
Analytics only sees part of a store's sales once visitors choose their cookie settings, so the store's own order records became the measure of what the advertising earned. Every rule follows from that number, and the next month's work is agreed against it.
On the record
Google Ads, the same twelve weeks of 2025 and 2026, read on 25 October 2026. Microsoft Ads since August 2026.
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