Search programme
Crawford Mulholland
The first call, made easier to find.
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What changed
- Crawford Mulholland, google clicks a month: Clicks from Google rose 267% to a record month, and the site's average position climbed from 37 to 11. Source: Google Search Console: the October and November 2025 average against September 2026; average position, August 2025 against August 2026.
- Crawford Mulholland, visits from organic search: Visits from organic search rose 207% on the same month a year earlier, and completed bookings rose 67% from June to September. Source: Google Analytics, organic sessions, September 2025 against September 2026; bookings, June against September 2026.
- Crawford Mulholland, keywords ranking first: Tracked searches where the firm ranked first rose 483%, and those in the top three rose 150%. Source: Rank tracking, 143 keywords on mobile in Belfast, 22 April against 2 September 2026. The first reading was taken mid-programme.
The brief
A monthly search programme for an FCA-regulated mortgage and protection adviser in Belfast, since December 2025.
Visit crawfordmulholland.comBuying a home starts with a search. A long-established Belfast adviser drew a large share of its search clicks from people who already knew its name, few of its pages were reaching new searches, and only part of its enquiries were being measured, in a regulated market where every page has to say exactly what is true.
The work
Measure every enquiry: forms, calls, emails and bookings, read at the source each month.
Answer the questions buyers ask, then build Belfast first: a hub and eight neighbourhood pages, with calculators that work in the page.
Rebuild the protection pages, and link every guide to the next step a buyer can take.
The decision that matters
Quality over volume was the decision that mattered: fewer, better pages for Belfast before anywhere else. Financial advice is regulated, so each page says what the firm can and cannot offer, and nothing promises an outcome.
On the record
The firm's own Google Search Console, Google Analytics and rank tracking, December 2025 to October 2026.
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