Ecommerce search + care
Mowers Online
Let Google back in.
A lawn mown in stripes, with a mower at the end of a stripe, raised in green pins.
What changed
- Mowers Online, organic revenue: Revenue from organic search rose 204% in two months as the store recovered after its relaunch, with Google clicks a day up 106%. Source: Google Analytics organic revenue, July against September 2026; Search Console clicks a day, 11 to 17 August against 20 to 29 September. A recovery from the low after the relaunch: September stood at 64% of September 2025.
- Mowers Online, sessions from outside the uk: Non-UK sessions fell 84% once the new edge rules went live. Source: The site's own analytics, sessions by country, 20 to 24 August 2026. This measures non-UK visits, not verified bot traffic.
The brief
Technical search recovery, investigation and traffic controls for an ecommerce store.
After a relaunch the store's search traffic fell away. Google was being turned away from parts of the site, old addresses led nowhere, the traffic looked busier than it was, and a broken mobile layout appeared on one device while other tests passed.
The work
Unblock Google and route the dead ends it kept hitting to the live pages.
Trace the junk traffic through analytics and request evidence, then put edge rules in front of the store.
Repair the cache policy behind the device-only fault and check every affected journey again.
The decision that matters
Google had been turned away about twelve times a minute; that fell to none, and the dead ends it hit each day fell 72%. Within two months organic revenue was up 204% from the low after the relaunch. Separately, non-UK sessions fell 84% once the new edge rules went live.
On the record
Google Analytics organic revenue and Search Console clicks, July to September 2026; server logs for the crawl; the site's own analytics, sessions by country, 20 to 24 August 2026.
Old addresses joined to new ones by routes, raised in blue pins.