The work

SEOflare

From finding a problem to fixing it.

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What changed

  • SEOflare, catalogue crawl time: A full catalogue crawl took 57% less time, and the share of pages lost to the store's firewall fell from 94% to none. Source: SEOflare's crawl logs on a client store, 20 August 2026.

The brief

An owned ecommerce search product, designed and built by the studio.

Visit seoflare.app

Store owners need a way to move from technical findings to useful changes. SEOflare brings that work into an ecommerce product.

The work

  1. Read the storefront and its catalogue together.

  2. Turn technical findings into a prioritised workflow.

  3. Prepare changes that the merchant can review before they are applied.

The decision that matters

Generated changes are checked against what the store actually sells before publication. The product verifies that a change was written, then checks the storefront again. The crawler also respects the store's request limits, so a blocked page is not treated as completed work.

On the record

An ecommerce SEO product listed in the ShopWired app store. Scope: crawl, source evidence, proposed metadata, merchant review and verification.

Next in the collection

Personalised commercePetty CrimesA little character. A whole business.

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