The work

RackHut

A small business, in your pocket.

A rail of garments on hangers raised in orange pins.

What changed

  • RackHut, app store search impressions: App Store search impressions rose 283-fold after the rename and a store listing written for nine languages. Source: App Store Connect, search impressions per fourteen days: the app's first week on the store against 10 to 23 October 2026.

The brief

An owned product, designed, built and operated by the studio.

Visit rackhut.app

Resellers need to know what they own, what it cost and what they made. The product puts those everyday questions at the centre of a phone app.

The work

  1. Stock and profit tracking built for the way resellers work.

  2. An iPhone interface designed for quick, repeated use.

  3. Local storage, without an account or a server.

The decision that matters

Keeping the data on the phone is a product decision. The experience starts with the stock itself, without an account setup standing between the owner and their records.

RackHut, iPhone screen 1RackHut, iPhone screen 2RackHut, iPhone screen 3

On the record

A publicly available iPhone product. The screens shown are from its App Store listing.

Next in the collection

Directory + publishingThe New Forest EditA place worth finding.

Something in mind? We read every brief the same day and reply with a plan.

Start a project

A forest with a winding path and a cottage in a clearing, raised in green pins.